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Free TikTok engagement rate calculator
Paste a handle — that is the whole thing. You get the rate per view, which is the one TikTok itself measures, the band brands expect at that size, and what it is worth in money.
Interface preview — this is an example profile. Handle lookups are not wired up yet.
Median of the last 5 videos — 176 interactions on 4,200 views. Creator accounts in the 10k – 50k band typically run 2% – 6%.
The number TikTok's own analytics describes and the one a brand buying distribution means. Likes, comments, shares and saves over views.
What an influencer platform would quote. It is not wrong so much as measuring the wrong denominator — on TikTok your followers are not who watched.
Shares per view. The only interaction that puts your video in front of somebody the algorithm did not pick, so it predicts reach rather than reporting it.
Healthy for TikTok, which runs chattier than Instagram — two to eight is the normal range here, against one to four on Instagram.
Per video, which works out at about $25 per thousand views at your median. Priced on views, not followers — a follower rule of thumb is the wrong unit here: a brand is buying the views, and the views do not track the followers. A place to open a negotiation, not a price.
What share of your followers a typical video actually reaches. Around a tenth is normal on TikTok and it gets worse as you grow — which is why chasing followers is the slowest way to raise everything else on this page.
A gap this wide means one video is carrying the number. TikTok produces wider outliers than any other platform, so quoting an average here is the single easiest way to get caught — the brand recalculates it from your last ten videos and gets the median. Your best and worst differ by 830% of the median.
What counts as a good engagement rate on TikTok, by follower count
These are the bands the calculator grades against, and they are per view — the denominator TikTok itself uses. The average across every tier sits near 4.2%, up from 3.85% the year before.
| Followers | Below typical | Typical band | Strong |
|---|---|---|---|
| Under 5k | under 2.5% | 2.5% – 7% | over 7% |
| 5k – 10k | under 2.5% | 2.5% – 6.5% | over 6.5% |
| 10k – 50k | under 2% | 2% – 6% | over 6% |
| 50k – 100k | under 2% | 2% – 6% | over 6% |
| 100k and up | under 2% | 2% – 6% | over 6% |
Notice how flat that is. On Instagram the equivalent table halves between the smallest accounts and the largest, and creators spend a lot of energy explaining that drop to themselves. Here it barely moves — 2–7% at the bottom, 2–6% at the top. That is not a rounding artefact, it is what happens when you divide by views instead of followers: the denominator already accounts for the thing follower count was standing in for.
Round numbers, on purpose. The study behind these reports tier averages, not percentiles, so each band is centred on its reported average rather than fitted to a distribution nobody published. A decimal place on top of that would be false confidence. What you need to know is whether you are below, inside, or above the range a brand is used to seeing — not your position within it.
There are three TikTok engagement rates and a brand means one of them
The TikTok engagement rate formula is not in dispute. What changes is the denominator — and on the same video the three answers are not close.
Per view
(likes + comments + shares + saves) ÷ views × 100The native one. It is what TikTok’s own analytics describes, what every serious TikTok study reports, and what a brand buying distribution means. Use this as your headline number and say that you did.
Per follower
(likes + comments + shares) ÷ followers × 100Imported from Instagram, where a post is shown mostly to followers. On TikTok it divides by people who mostly did not watch, so it swings wildly with one lucky video and tells a brand very little. Not wrong, just the wrong denominator.
Completion rate
watched full video ÷ views × 100Not an engagement rate at all, and the one that actually made the views happen. Only you can see it, in your own analytics — which is what makes it the most valuable thing you can screenshot into a media kit.
Lead with the per-view number and label it. It is the one TikTok reports, the one the published benchmarks use, and the one that survives a brand recalculating it from your last ten videos. If somebody asks for "your engagement rate" and quotes you an Instagram-shaped band, that is worth one sentence: on TikTok the rate is per view, here is that number, and here is the follower version if you would prefer it.
Your followers are not your audience on TikTok
The folk belief is that the For You page makes follower count irrelevant because anything can reach millions. The measured reality runs the other way, and it is far more useful to know.
| Followers | Views on a typical video | As a share of followers |
|---|---|---|
| 1k – 5k | 350 | about 12% |
| 5k – 10k | 945 | about 13% |
| 10k – 50k | 3,240 | about 11% |
| 50k – 100k | 9,900 | about 13% |
| 100k – 1M | 34,900 | about 6% |
A typical TikTok video reaches about a tenth of its creator's follower count, and above 100k that falls closer to a sixteenth. Study of 2M videos across 214,507 profiles, Jan 2024 – Dec 2025.
- Growing followers is the slowest way to raise everything else here. Views per video climb more slowly than the follower count does, so the share falls as you scale. A better hook on the videos you already post moves your rate today; ten thousand more followers moves it less than you would guess.DOMedian views across my last 10 videosNOTFollower count as a proxy for reach
- Ask for shares, not follows. A share is the only interaction that puts the video in front of somebody the algorithm did not pick, which makes share rate the cheapest lever on the page — and it feeds the views that every other number here divides by.
- Do not quote a follower-based rate as your TikTok engagement rate. On a small account with one video that travelled it reads absurdly high; on a large account it reads absurdly low. Either way the brand recalculates it and the number does not match.
- Do not compare your TikTok rate to your Instagram one. Different denominators. They are two different measurements that happen to share a name, and putting them next to each other unlabelled is the tell that neither was checked.
What your TikTok engagement rate is actually worth
The percentage is not the question — you want to know what to put in the email. On TikTok the answer is priced differently from Instagram, and getting that wrong costs you more than a low rate ever will.
A sponsored video on your own account
Price it per thousand views, not per ten thousand followers. The working band for creator content is $15–$30 per thousand views against your median, moved by where your rate sits in its band — which is what the estimate in the results above does. Quoting a follower-based rate here is how creators end up underpricing a video that reliably does 40,000 views.
A UGC video the brand runs themselves
Your views are not part of the deal at all — they are buying footage to run as an ad from their own account, usually as a Spark Ad. The going range in 2026 is $150–$300 per video, with usage rights adding 30–50% on top. Neither your follower count nor your engagement rate sets that price, which is why creators with four-figure follower counts get booked steadily.
Both are an opening position, not a price. Published rate ranges are observations of a market rather than surveys with a stated method. On TikTok specifically, ask who is boosting: a video the brand puts paid spend behind is worth more to them than one that lives or dies on organic reach, and that is a negotiation about usage rights rather than about your rate.
What to send a brand when they ask for your engagement rate
Four lines. It fits in an email, it survives being checked, and on TikTok one of them is worth more than the rate itself.
- The rate, the denominator and the window. Not "6% engagement" — on TikTok that is ambiguous by a factor of ten. Say per view, say how many videos, say which months.DO4.2% per view, median of my last 12 videos, Jun–AugNOT6% average engagement
- A screenshot of your completion rate. This is the TikTok-specific one and it is the most valuable thing in the email. Nobody can see it from outside your account, it is what actually caused your views, and attaching it is what makes every other number believable.
- Your median views, and your worst recent video. Median views is what a brand is really buying. Volunteering the floor alongside it answers the question they were going to check anyway — will the next one land, or did I just see your best.
- Do not lead with follower count. On TikTok it is the least predictive number you have — a typical video reaches about a tenth of it — and leading with it invites a brief priced on the wrong thing.
What a brand reads in your numbers that you cannot see
Anyone vetting you runs three checks, and all three come out of numbers already on your profile. The calculator shows you two of them so nothing in your media kit is a surprise to you.
- Share rate against like rate. Bought engagement buys likes, because likes are cheap. It almost never buys shares, because a share requires somebody to want to send your video to a person they know. A profile with a healthy like count and a share rate near zero is the pattern, and it is visible without any tooling.DO0.4 shares per 100 viewsNOT0.01 shares per 100 views
- Comments per 100 likes — and the TikTok range is not Instagram's. Two to eight is normal here against one to four there. Grading a TikTok account against Instagram's range makes a chatty, healthy profile look suspicious and a quiet bought one look fine.
- One video carrying the median. TikTok produces wider outliers than any other platform, so an average is unusually misleading here. If your last twelve include a breakout, say so and give the median as well — a brand that finds it themselves stops reading.
- Views that do not track follower growth. Followers climbing while views stay flat is the shape bought followers make, and on TikTok it is obvious, because views are public on every video. There is no version of this that survives a scroll.
Questions
Add up the likes, comments, shares and saves on a video, divide by that video’s views, and multiply by 100. Do it for your last nine to twelve videos and take the median. Note what you divided by: TikTok’s rate uses views, not followers, because the For You page decides who sees a video and your follower count is barely an input.
Per view, roughly 2% to 7% depending on your size, with the all-tier average sitting near 4.2%. Below about 2% is worth diagnosing. The band barely moves as you grow, which is the useful part — unlike Instagram, a big TikTok account is not expected to engage worse than a small one.
Because the two are divided by different things. Instagram’s convention is engagement over followers; TikTok’s is engagement over views. They are not comparable numbers and putting them side by side in a media kit without saying which is which is the fastest way to look like you do not know your own data.
Yes, and shares are the one worth watching. A like tells the algorithm you enjoyed a video it already chose to show you; a share puts it in front of somebody it did not choose. That makes share rate the only interaction on the list that predicts your reach rather than reporting it, which is why it gets its own card in the results.
They are not supposed to. Across a study of 2M videos, a typical TikTok video reaches roughly a tenth of its creator’s follower count, and that share gets worse as the account grows. Followers on TikTok are closer to a bookmark than an audience — which is exactly why a follower-based rate flatters or punishes you at random here.
For distribution, yes. Completion rate and total watch time are what decide whether TikTok keeps showing a video, and no engagement rate can see them from outside your account. Engagement rate is what a brand can check about you; watch time is what actually made the views happen. Put the rate in the media kit and screenshot the watch time next to it.
Per view, it is below the typical band and worth looking into — start with your share rate and your hook, in that order. Per follower, 1% on TikTok means almost nothing, because the denominator is wrong. Check which number you are looking at before you worry about it.
Yes. No account, no email, no limit, and we do not keep the handles people check. We make money when brands hire creators, so a creator who can prove what their videos do is the entire point.
Next, once you know your number
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Same question, different denominator — Instagram divides by followers.
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What those views are worth, in the unit brands actually pay in.
Coming soonStop arguing about the percentage. Get paid on the result.
An engagement rate is a guess about what a video will do. On Everyday UGC the brand posts the brief, you film it on your own phone, and you get paid on what the video actually did — measured, fraud-checked, no follower minimum.