The UGC platform
built for volume.
Most platforms hand you five polished creators. We hand you five hundred everyday ones — the faces your customers actually look like — filming product content or posting formats that are already proven to convert.
48,392 creators · 1,200+ brands · escrow on every brief
Who we
work with
TikTok Shop sellers
Performance / growth teams
Agencies & resellers
Probably not for you if: you need broadcast-grade production, a single celebrity face, or fewer than 10 videos a month. Those are real needs — they’re just not what this platform is good at.
How we
actually operate
Brief intake
You set product, angle, volume and pay structure — fixed, CPM or mixed.
You + usCreator matching
Briefs go to matched creators by category, demo and delivery record. You approve the shortlist.
PlatformEscrow funded
Terms snapshot at hire and can’t be edited afterwards. Funds sit in escrow before filming.
LockedCreators deliver
Filmed on a phone, in a real room. One revision round included on every brief.
CreatorsVerified payout
Views collected daily, fraud-checked, then escrow releases against that record.
AutomaticThe loop matters more than any single step. Performance feeds back into matching, so month three should not look like month one.
Where we sit
| Compared on | everydayugc | UGC marketplaces | Creative agency |
|---|---|---|---|
| Creators per brief | Hundreds | Dozens | 1–3 |
| Turnaround | 72 hours | 5–10 days | 3–6 weeks |
| Payout basis | Verified view data | Uploaded screenshots | Invoice |
| Casting screen | None on looks | Curated / gated | Cast to spec |
| Production polish | Deliberately low | Medium | High |
| Best for | Volume & testing | Steady trickle | Hero campaigns |
The AI content question,
answered in writing
Plenty of platforms will quietly let AI-generated video go out on a creator’s account as a personal endorsement. That is a disclosure problem under both TikTok’s synthetic media rules and FTC endorsement guidance — and it lands on your brand, not theirs. We handle it explicitly:
- Every AI-generated asset carries the platform AI label plus an in-caption disclosure. Non-negotiable, not a toggle.
- Creators opt in per brief to posting AI content. Nobody is auto-enrolled, and declining never affects their match score.
- Filmed UGC and AI-assisted work are separate tracks with separate rates, so you always know what you bought.
- Licensing terms and usage windows are written per brief — no perpetual-rights fine print.
We’re not lawyers and this isn’t legal advice — your counsel should review any creator programme. But you’ll never have to ask us what was AI and what wasn’t.
Pricing
shape
Per video
Pay per approved asset. Best when you’re testing us or running under 30 videos a month. No platform fee.
Volume retainer
Committed monthly volume at a reduced per-asset rate, with a named account manager and priority creator matching.
Sourcing seat
You brief and manage creators yourself through the platform. Flat monthly seat, you pay creators directly.
Brand questions
Because we don’t screen on looks, follower count or portfolio. Most marketplaces gate supply to keep average quality up; we gate on reliability and delivery instead. That gives us a far larger pool, which is what matters when you need 200 variants rather than two.
Views on the live post are collected daily and stored as an append-only history, then checked for bought-view patterns before any performance-based payout is released. You’re billed against that record rather than a screenshot a creator uploads, so CPM spend maps to real delivery.
You license it. The standard brief includes paid-usage rights across your owned and paid channels. Perpetual and whitelisting rights are available as add-ons, priced per brief so you’re not paying for rights you don’t use.
You approve before money leaves escrow, and every brief includes one revision round. If a creator misses the brief entirely you don’t pay, and we re-match at no cost.
Yes. We surface what’s currently converting in your category, turn it into a shot-by-shot reproduction brief, and push it to matched creators. Details on the viral formats page.
Yes — we recruit and brief the creators and can route them into your affiliate programme. Your Shop account and commission structure stay yours. Details on the TikTok Shop page.
A brief can be live within a day. Median first delivery is 72 hours, and volume briefs of 100+ typically deliver in full inside two weeks.
Let's see if
we're a fit.
Bring one product and a target volume. We'll tell you on the call whether we can hit it — and if we can't, who can.