Where AI content stands here.
A short, stated position rather than silence — UGC marketplaces increasingly need one, and it should agree with everything else we already say about authenticity.
What we expect from creators
A deliverable is you, filming on your own account, saying true things about the product. That is the whole product for a brand paying for UGC — an AI-generated avatar or a synthetically voiced clip standing in for you is not authentic content, and it is not allowed here. Community Rules already says this: no AI-generated avatar standing in for you, and no shared or resold accounts. This page states the same rule as a policy rather than a line item.
Ordinary tools you already use to make a video — captions, cuts, color, a voice-over you recorded yourself — are fine. The line is authenticity: it has to actually be you, actually saying it, actually posted from your account.
What we expect from brands
A brief should not ask a creator to pass off AI-generated footage, a synthetic voice, or an AI likeness as their own. If your product needs a fully synthetic ad, that is a different kind of work than what this marketplace hires for, and briefing a creator to disguise one as the other breaches the same rule stated above.
Ordinary production help — a script draft, caption suggestions, editing tools — is fine to ask for. The distinction is the same one creators are held to: it has to be real work by the person delivering it.
Verification does not change
View counts are read straight off the live post regardless of how the content in it was made, and the same fraud checks apply to every tracked video. Authenticity is enforced through the rule above and through moderation, not by treating AI-assisted posts differently in the tracking pipeline — a fake view is a fake view either way.
Last updated: August 12, 2026.
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